sichtschutzzaun.SHOP
Fence Configurator
sichtschutzzaun.SHOP is an online shop run by dotSHOP.management UG in Hamburg that focuses on a single product: the privacy fence (opens in a new window). The range spans WPC, aluminium and PVC, each available in several finishes. That variety is hard to express in a conventional product catalogue: buying a fence means buying a run of panels, posts and accessories that have to fit together — not a single article. Alongside sichtschutzzaun.SHOP, dotSHOP.management UG also runs a dedicated shop for privacy fence strips (opens in a new window).
kaliber5 built a fence configurator for sichtschutzzaun.SHOP that runs directly inside the Shopify store. Technically it is embedded as a web component: the shop loads a single custom element, while the configurator itself lives on its own infrastructure with its own API. For the shop owner that means theme and configurator evolve independently — a Shopify update leaves the configurator untouched.
The entry point is deliberately shallow: customers pick the fence type first, then the finish — only then does the planner itself open. Anyone who just wants to browse is not forced through a form, and anyone who knows exactly what they want gets there in two clicks.
Inside the planner the fence run is assembled panel by panel. Total length and total price including VAT stay on screen throughout and update with every change. Customers see immediately what a taller panel or an extra section costs, instead of finding out at the checkout.
Each configuration is backed by its own administration backend, where the sichtschutzzaun.SHOP team maintains fence systems, finishes and prices. The configurator pulls its data through a dedicated API, so product maintenance stays in one place rather than being split between shop and configurator.
The configurator for sichtschutzzaun.SHOP does not stand alone: it is one of several fence configurators kaliber5 runs on a shared code base — each with its own range, its own look and its own data. Improvements to the shared foundation benefit every shop, without any owner inheriting someone else's requirements.
Double bar mat fence from gartenzaundirekt.de
Another fence configurator project is the online shop gartenzaundirekt.de, which specializes in the double bar mat fence. Here the fence configurator from kaliber5 was integrated into a Shopify shop, which also included the interface for the the shopping cart.
kaliber5 is also responsible for online marketing and conversion optimization of the site.